An operator, not just an agency
I didn't learn Amazon advertising from a course. I learned it in the seat — spending more than eight years managing advertising in-house for a large Amazon seller, with real budgets, real product launches, and real pressure to turn ad spend into profit.
That's where I got a front-row education in how Amazon's algorithm actually behaves: what it rewards, what it quietly punishes, and where most accounts leak money without ever realizing it. Five years ago I turned that experience into AW PPC, so other sellers could get the same hands-on management I used to run internally.
Why I keep it small — on purpose
Most agencies grow by taking on as many accounts as possible and handing them to whoever's free. The results are predictable: generic strategies, slow responses, and an account manager who's never actually run ads at scale.
I do the opposite. I take on a focused roster of brands and manage each one personally. When you work with AW PPC, you work with me — not a rotating cast of juniors. You'll always know exactly what's happening in your account and why.
How I think about your account
- Profit first, not vanity sales. A bigger top line that eats your margin isn't a win. Every bid, keyword, and budget call is measured against your real profitability.
- It's a system, not a pile of campaigns. Keywords, match types, listings, and bids work together. I structure them to work together too.
- Decisions from data, not guesses. Search-term reports, conversion data, and margins drive what I do — not hunches.
- Sustainable, not a spike. The goal is durable growth that compounds, not a short burst that fades the moment spend pulls back.
Who I work with
I work with serious sellers in the US and Canada — private label brands, established sellers, and multi-SKU businesses that want active, profit-focused management. My focus is Amazon (Sponsored Products, Brands, and Display), and I also manage Walmart advertising for brands expanding beyond Amazon.