Google Search, Shopping and Performance Max capture buyers at the moment of intent. Facebook and Instagram build and re-capture the demand your brand has earned. I manage both with the same hands-on, profit-first approach I bring to Amazon — measured against your real margins, never touched without your approval.
Get a free Google/Meta auditGoogle's smart bidding optimizes toward whatever your data says. If the data is wrong, every dollar follows it — so every engagement starts by verifying your conversion tracking.
Under smart bidding, manual bid adjustments are ignored by Google — and still sold as "optimizations" by plenty of agencies. I pull the levers that actually bite: exclusions, budgets, bid strategy.
If a change won't fix the real problem, I say so. Placement cuts can't rescue weak creative, and budget can't fix a rank problem. You'll always know which lever matters.
Full-account audits that go where the waste actually hides: geography state by state against your breakeven, device and hour-of-day cuts, impression share split by budget vs. rank, and search terms reviewed into negatives before they eat your spend.
In account after account, a meaningful slice of Meta spend sits in placements that have never produced a sale — Audience Network junk clicks are the classic offender. Cutting zero-sale placements is the highest-confidence move in Meta: no sales lost, budget recovered, quantified in dollars before anything is touched.
Message me on WhatsApp and I'll personally review your account — tracking, structure, and where the budget is leaking — and show you the fastest path to profitable growth. No cost, no obligation.
Claim your free audit