No theory, no recycled best practices — the rules I actually run, written up so you can steal them.
How ~12% of a well-managed account's spend was leaking to zero-sale terms — some getting bid increases — and the four rules that close the hole.
Read → July 2026 · 5 minExact thresholds for negatives, promoting winners at proven CPCs, and the routing exceptions that prevent expensive mistakes.
Read → July 2026 · 4 minZero-sale placements, Audience Network junk clicks, the highest-confidence cut in Meta — and the honest ceiling where creative is the real problem.
Read → Updated July 2026 · 6 minThe complete approach — hidden waste, keyword progression, system-level strategy, and the B2B lane most sellers never build.
Read →Message me on WhatsApp and I'll go through your listings and campaigns myself — the same rules in these articles, applied to your numbers. No cost, no obligation.
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